13 posts categorized "Cluetrain"

June 02, 2008

Dugg: Who is Who: Interview with David Weinberger | Ulrike Reinhard

Via David Weinberger:

"(...) Ulrike Reinhard, of WhoIsWho, video-interviewed me on our back porch last week. She asked me about the need for serendipity, what an “open” Internet means, the costs of social networks, the new sense of privacy, user-controlled identity systems, Web 3.0, market conversations, categorization and control, Twitter, Obama… (...)"

Serendipity is a fascinating concept. I strongly believe that the way we learn new things and expand our horizons is through serendipity. In order to discover and, if you will, accept something new, this "news" needs to be presented to us in a familiar, trusted, i.e. "old" context.

We hardly ever buy into something entirely unfamiliar. For example, if we don't know the source, we are less prone to trust the news. In conversations, I am more likely to learn something new from people with whom I have, say, 80 percent in common, than from people with whom I have, say, 10 percent in common. If you get my drift...

read more | digg story

March 08, 2008

Dugg: Blogging as a Form of Journalism | J.D. Lasica / OJR

"(...) Weblogs offer a vital, creative outlet for alternative voices (...)"

When cleaning up my paper (sic!) archive the other day, I came across a printed article in two parts, by J.D. Lasica for the Online Journalism Review (OJR), published on May 24 and 31, 2001. Just before I'm throwing this away for the benefit of the paperless office, I'll quote what I highlighted back then:

From: 'Blogging as a Form of Journalism', May 24, 2001:

Continue reading "Dugg: Blogging as a Form of Journalism | J.D. Lasica / OJR" »

March 04, 2008

'Channels' does not sufficiently describe the dynamics of distributed online conversations

Interesting conversation about "channels" developing here with Bill French.

Totallly agree that people create channels in efforts to create order from chaos. The way I used "channels" in my post on 'The End of Channels?' was with the traditional notion of, if you will, media titles, in mind: TV/radio channels or shows, zines, newspapers, websites, blogs, forums...

I suppose what they have in common is that they all have a name, an address, and usually a more or less defined scope. They are often furnished with editorial policies and they may be designed to further particular political or commercial interests. Also, most often they have a brand identity.

But if we look passed the keeper of the gate and over the garden wall, I am willing to accept that channels - as in "meta-handlers" - are not necessarily disappearing, but rather evolving into new forms, such as distributed conversations connected by tags.

The point I am trying to make is that old-style channels are designed to contain conversations within them. Sure, they are helpful as meta-handlers in creating order. And, agreed, the new meta-handlers are facilitated by social media, e.g. through tags. However, I hesitate to go as far as to call those tag-connected (micro-content contributions to) conversations, ehm, "channels".

In Dutch, we use the same word for channel and canal: "kanaal". So it won't surprise you that I quite strongly associate the word channel with a human-made, one-directional, controlled flow.

Bill writes:

"(...) People tend to prefer the benefits that channels provide - they create the notion of a "meta-handle" that makes it easier for them to understand, know about, and share. (...)"

Well, I won't deny that people find channels convenient. Still, to me, even "virtual channel" or "conversation channel" doesn't quite sufficiently express the dynamic nature of distributed online conversations. These conversations do not have ONE name, ONE address or even a defined scope.

Tags are useful in searching and navigating these conversations, - in particular because they add social filtering to the mix - and "tag cloud" is a metaphor that helps people venture into the Web 2.0 era.

And yet, even tag clouds cannot contain or accurately scope conversations. The Web, and in particular the social media web, makes our culture and economy more "probabilistic", as Chris Anderson puts it in The Long Tail.

So, why not liberate the conversations from their channels and simply call them "conversations"?

(See also: 'www.josschuurmans.com: 'The concept of "conversation" as in the Long Tail of Conversations')

Continue reading "'Channels' does not sufficiently describe the dynamics of distributed online conversations" »

September 10, 2007

The End of Channels?

Summary: The two aspects of social media that I'd like to view as qualitative departures from the past are: (1) 'The Dilution of Channels' in that online conversations happen all over the place; and (2) 'The Wisdom of the Crowd', social software helping people navigate their way through online conversations.

[ADDITION, October 26, 2007: I've added one more charasteristic to the social media mix: (3) 'Participation'. See also the addition towards the end of this post]

My local professional communicators' association wishes to pick my brain on "social media". So it's about time I captured the concept in writing.

The media have, of course, always been "social". Any form of human communication (where there are messages sent by senders and processed by receivers) is social. The Internet is a disruptive technology that accelerates certain properties of everything social, in particular human communication, including what we call "the media". In other words, to some extent "social media" is a pleonasm.

Also the Internet has always been a social space.

For homework I Googled the term. The Wikipedia entry, Robert Scoble's entry, and some other references I found seem to position "social media" mainly as something that has more "capacity" than "traditional media": online means faster and more immediate, easier to interact with, easy to copy and share, unlimited space...

Quantitative or qualitative?

Are we really talking about quantitative differences only? Or should we make some qualitative distinctions as well?

Continue reading "The End of Channels?" »

August 09, 2007

The concept of "conversation" as in the Long Tail of Conversations

I'm preparing to have a conversation (okay, a presentation) at the MindTrek 2007 Conference in Tampere, Finland, early October. My topic is to do with the Long Tail of Conversations, and how we might connect people to the conversations across the Long Tail distribution graph that matter most to them.

(I was kinda getting there in one of my previous posts: 'Look at the Long Tail for the highest-value conversations'.)

When I submitted my draft conversation (ok, yes, presentation), one of the organizers asked me to elaborate on my understanding of the concept of "conversation". That was really good feedback, because it caused me to realize that I was using the term in different ways for different purposes, and it forced me to think about defining them better.

So here we go, sketchy at best:

Continue reading "The concept of "conversation" as in the Long Tail of Conversations" »

July 29, 2007

Look at the Long Tail for the highest-value conversations

Excerpt: Where do you think creativity and innovation is born? And where do you think that the best-match conversations about the things you are interested in are taking place? The answer is: in Long Tail conversations!

[UPDATE, July 29, 2007: Whoa, I just noticed on Technorati that it's Doc Searls' birthday today. Happy "round" birthday, Doc! (I just celebrated my 40th on 070707)]

Not perfectly sure how and why Doc Searls associates my excerpts from the Cluetrain Manifesto with Ben Peters' talk about close reading of text (particularly since I haven't heard Ben's talk), but I hope he means he can see that I've read the cluetrain closely  :-)

Doc: "1) I haven't read the book in years;"

I was somewhat suprised to read that, although surely the contents of the book are so much part of Doc's being that in practice, he may never really feel the need to go back and look things up. (I do.)

Continue reading "Look at the Long Tail for the highest-value conversations" »

July 28, 2007

Dugg: The Doc Searls Weblog: Saturday, July 28, 2007

"(...) This comes to mind as I read Jos Schuurmans' The Cluetrain Manifesto on the rebirth of conversations, wherein he excerpts a long series of quotes that remind me of three things: 1) I haven't read the book in years; 2) There's a lot of good stuff in there; and 3) The future, as William Gibson said, is not evenly distributed. (...)"

read more | digg story

July 25, 2007

The Cluetrain Manifesto on the rebirth of conversations

IMHO, the Cluetrain Manifesto is still the most visionary book, indeed a feast of recognition, of how the Internet is accelerating the shift from broadcast to search, from push to pull, from controlled messaging to open conversation.

From where I stand, the three most relevant themes in the Cluetrain are:

  1. The significance of conversations, and how the Internet is bringing them back.
  2. Why and how businesses need to change as a result.
  3. The power of storytelling.

Below is my collection of references from the book, with an emphasis on the first theme, the rebirth of conversations.

[UPDATE, July 29, 2007: Doc Searls refers to my excerpts from the cluetrain on The Doc Searls Weblog:  Saturday, July 28, 2007. In response, I submit that we should combine the teachings of the Cluetrain and the Long Tail theory to be able to engage in the conversations that matter most to us.]

Continue reading "The Cluetrain Manifesto on the rebirth of conversations" »

July 24, 2007

Dugg: The porous membrane: why corporate blogging works | gapingvoid

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In a very simple and elegant fashion, Hugh MacLeod zooms in on one of the core themes of the Cluetrain Manifesto.

He explains in 15 points how and why a more porous membrane between its internal and external conversation will make it easier for a corporation to align itself with its market.

NOTE TO HUGH: Hugh, I hope you don't mind I copied your diagram above :-)

read more | digg story

June 14, 2007

We need to learn to let go!

The five-member team I work with (we develop and content-manage internal news and participatory media channels) have decided to (re-)read the Cluetrain book over the summer and discuss it when we're all back at the office.

A colleague from another team the other day requested ideas as to whom we could invite to speak at our yearly global corporate communications days. (The name Andrew Keen came up.)

Even though things have moved on since 1999, to me the Cluetrain is still the most visionary book, indeed a feast of recognition, of how the Internet is accelerating the shift from broadcast to search, from push to pull, from controlled messaging to open conversation.

Many corporate communicators, I feel, are still struggling with the concept, clinging on to an illusion of "controlled conversation" or some such compromise. Well, it won't last, will it? And the sooner we all grok this, the better for all involved: WE NEED TO LEARN TO LET GO!

If I had to suggest a speaker to our communications teams, I'd be humbled should any of the four Cluetrain authors be willing. Perhaps the chapters that spoke to me most were those written by Christopher Locke and David Weinberger.

Continue reading "We need to learn to let go!" »

March 29, 2007

links for 2007-03-28

July 01, 2005

cluetrain more relevant than ever

I wonder when exactly the cluetrain manifesto was first published. A colleague of mine referred to it again during a seminar on blogging that I intended the other week. The cluetrain and its central theme of "conversation" just seems to become more and more compelling, even six years down the road.

Continue reading "cluetrain more relevant than ever" »

May 31, 2005

Revisiting the cluetrain manifesto

In his presentation to the Nokia Blogging Seminar today, Jussi-Pekka brought the cluetrain manifesto to the table. The manifesto, written up in 1999, received widespread critical acclaim as a plea for straightforwardness in marketing and communications.

And yes, there was that word again: "conversation."

"A powerful global conversation has begun," the creators wrote. "Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter - and getting smarter faster than most companies."

"If you only have time for one clue this year," they wrote, "this is the one to get...
we are not seats or eyeballs or end users or consumers.
we are human beings - and our reach exceeds your grasps.
"

Provocative stuff, followed by 95 theses mirroring the structure of the Protestant Declaration of Martin Luther. Obligatory reading for any marketing or communications professional, and indeed for anyone who needs to have clue about how the way we communicate online is changing.

A message that is even more timely now than it was six years ago.

Continue reading "Revisiting the cluetrain manifesto" »

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